Blogging has a number of purposes…self-expression, socializing, networking, and a blog might get you a Better Listing on Google.
For those of us who care about search engine positioning, we should learn more about google from those geniuses at mapelli.com, And I quote, albeit changing donuts to bagels. At least in the first case.
Things to Know
- google is not case sensitive: searching for bagels is the same as BaGels
- search operators are case sensitive: searching for bagles OR bagels uses OR as the google operator, while bagles or bagels does not.
- google default is to search for pages that include all of your search terms. Also the order of your search term is somehow relevant.
- google excludes common words (also called stop words) like “I” , “the” etc.
- some operators can be combined, while others must be used alone.
Basic Operators
+ forces words to be included in search results. Useful with stop words that otherwise will be discarded
- prevents a search term to show in results, for example searching for doughnut -cream can help you to avoid creamy doughnuts
OR returns documents with one of the given terms, like doughnut OR donut. You can also use | instead of OR: doughnut | donut
” “ using quotes forces google to search for the exact phrase (including stop words), try “doughnut at midnight” and doughnut at midnight (actually, using quotes is similar, but not equals, to doughnut-at-midnight … it would be interesting to know what is the exact difference in SERP)
~ allow to search also for synonyms of the given word. searching for doughnut ~tips finds also pages with the word help or guide etc.
* means every word. try “doughnuts with *”
.. Used to search in a range of numbers, “2..20 doughnuts” will find pages containing “I eat 3 doughnuts a day” and “I’ll never eat more than 15 doughnuts in a month”
This operators can be combined to create advanced queries, for example “I eat 1..100 doughnut OR doughnuts OR donut OR donuts each *”
